almost famous

Como dijo un famoso economista llamado John Maynard Keynes, "in the long term we're all dead" o en criollo, "en el largo plazo estamos todos muertos".

Al buscar el autor de la frase en internet llegé a un artículo que empieza de modo gracioso, y lo pego a continuación:

In the long term, we're all dead. John Maynard Keynes' warning may have been directed at overly theoretical economists, but his words hardly offer a pep talk for thinking beyond the next fiscal quarter. And with the pressures of the recent business cycle, it's no wonder that terms like "short-term payoff" and "near-term deliverables" are so often the driving force behind business technology strategy.